https://www.lilaandcompany.com/blog daily 0.75 2022-03-07 https://www.lilaandcompany.com/blog/2021/4/22/eco-innovation-done-right monthly 0.5 2021-04-22 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1619115380149-8NL22YVZZSSFI6MNVXM4/Eoc+Innovation+Banner.png Blog - Eco-innovation Done Right https://www.lilaandcompany.com/blog/2015/12/16/how-to-create-a-brand-mood-board monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1450304677391-VX15RPG0XSE4FA61YU3L/image-asset.jpeg Blog - How to Create a Brand Mood Board https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1450300997217-PJFC2FPJJUH2RJTROE9M/Jakes.jpg Blog - How to Create a Brand Mood Board Here's an example of a mood board I created for a fictitious brand - Jake's Boots. I made it in under 10 minutes using a stock template and stock images from Canva.com. https://www.lilaandcompany.com/blog/2015/10/20/brand-character-person-place-or-thing-exercises monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1445394728254-2A6MUOUJOK3GJEMASM4V/Brand+Character Blog - Brand Character: Person, Place or Thing Exercises https://www.lilaandcompany.com/blog/2016/3/31/using-experts-to-mine-for-insights-ideas monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1459406524998-RX725ND6DAWRPG78AG8B/image-asset.png Blog - Using Experts to Mine for Insights & Ideas https://www.lilaandcompany.com/blog/2016/4/27/be-a-genius-innovator monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1461773694607-TFDRH8ITR0UOS6ZQAK3U/Verdun Blog - Be a Genius Innovator Verdun chocolate is a mash-up of the chocolate and beauty categories. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1461735938702-C81W6V84DLNOSRMUGAUK/Genius+Innovator Blog - Be a Genius Innovator https://www.lilaandcompany.com/blog/2016/1/12/how-to-write-killer-concepts monthly 0.5 2021-03-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1452705763212-7SXNP7L7T31Q7TA85SMU/Killer+Concepts Blog - How to write Killer Concepts https://www.lilaandcompany.com/blog/2019/11/24/defining-brand-values monthly 0.5 2019-11-30 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1574698449912-2U0QGQY02I51I543S4W5/Brand+Values.png Blog - Defining Brand Values https://www.lilaandcompany.com/blog/2015/9/22/5-ways-to-shake-the-creativity-blues monthly 0.5 2019-12-09 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1442990494531-8SI2H7UEG03QGVHXG1J0/5+ways+to+Shake+the+Creativity+Blues.jpg Blog - 5 Ways to Shake the Creativity Blues https://www.lilaandcompany.com/blog/2019/6/19/ideastorming-for-innovation monthly 0.5 2019-12-09 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1458167117231-VEV2BVT5XSSZFYXCTEZZ/image-asset.png Blog - Ideastorming for Innovation https://www.lilaandcompany.com/blog/2016/4/7/spring-cleaning-for-your-brand monthly 0.5 2019-03-14 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1460047171796-KQXV7Z7BW17L94OUZ8ZO/image-asset.png Blog - Spring Cleaning For Your Brand https://www.lilaandcompany.com/blog/2015/11/10/4-steps-to-creating-a-great-brand-experience monthly 0.5 2019-03-14 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1447259922637-6M0V4O9QQQWK473WM1X0/Bugga-suga.jpg Blog - 4 Steps to Creating a Great Brand Experience https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1447259399534-CFO89VK4TDR29G87QRGB/image-asset.jpeg Blog - 4 Steps to Creating a Great Brand Experience https://www.lilaandcompany.com/blog/2016/3/9/how-much-do-you-love-your-consumers monthly 0.5 2019-03-14 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1457623845358-4D6OUZXI0DUCTYWT8P60/image-asset.jpeg Blog - How much do you love your consumers? Chopstick boxes at a local Japanese restaurants in Portland. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1457558191426-D5AWOJHJ9JSTCOCYPNT2/image-asset.jpeg Blog - How much do you love your consumers? https://www.lilaandcompany.com/blog/2016/5/26/the-key-to-a-happy-marketing-career monthly 0.5 2019-03-14 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1464379024179-O5T9NOCCZFESTS2LEXNZ/image-asset.png Blog - The Key to a Happy Marketing Career https://www.lilaandcompany.com/blog/2015/11/4/tips-to-creating-and-using-innovation-platforms monthly 0.5 2018-12-04 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1446698938752-BAEQ6BX4S8SU9KDS4JNM/image-asset.jpeg Blog - Tips to Creating and Using Innovation Platforms https://www.lilaandcompany.com/blog/2015/10/6/branding-starts-here-the-insight monthly 0.5 2018-12-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1444188912428-389B0JJWTAKMWS6KYU1N/image-asset.jpeg Blog - Branding Starts Here: The Insight https://www.lilaandcompany.com/blog/2016/2/4/why-words-matter-in-brand-positioning monthly 0.5 2018-12-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1454567971517-PPBRUTTXV7PHWMLLKK8K/image-asset.jpeg Blog - Why Words Matter in Brand Positioning https://www.lilaandcompany.com/blog/2015/11/18/building-a-creative-culture monthly 0.5 2018-03-13 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1447827092950-RQYOTTKZQZ84W3Y99VZ8/Building+a+Creative+Culture Blog - Building a Creative Culture https://www.lilaandcompany.com/blog/2015/11/25/run-an-innovation-workshop-like-a-pro monthly 0.5 2018-12-06 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1448496081695-MMLZCZMSWF8XET0HOQUS/Idea+Template Blog - Run an Innovation Workshop like a Pro https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1448494737032-F0OX7EYZ750KH7WD3BON/Innovation+workshop Blog - Run an Innovation Workshop like a Pro https://www.lilaandcompany.com/blog/2015/10/14/how-to-maintain-your-creative-fitness monthly 0.5 2017-08-12 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1444845665633-AFLXGJ7CU4IEAASIWNLV/image-asset.jpeg Blog - How to Maintain your Creative Fitness https://www.lilaandcompany.com/blog/2015/9/25/how-to-innovate-without-overextending-your-brand monthly 0.5 2017-08-12 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1444195342058-6WCHGCRTRFUBVW750N6Y/image-asset.jpeg Blog - How to Innovate Without Overextending your Brand https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1444194824817-MVOWLKAV4FX9O7NL7C5Z/image-asset.jpeg Blog - How to Innovate Without Overextending your Brand These Entenmann's scented candles come in pie flavors that should be reserved for the cake aisle. https://www.lilaandcompany.com/blog/2016/1/27/how-portland-does-branding monthly 0.5 2017-08-12 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1453937429732-I8UBBPGTVZI8MGIN17S9/Salt+%26+Straw Blog - How Portland Does Branding Here I am with my family enjoying one very indulgent ice cream from Salt & Straw. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1453935176835-7UTMAHO4ZUH09PL98MPF/image-asset.jpeg Blog - How Portland Does Branding https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1453937402119-2FKAA6T5CFI2ZQ8V6HUQ/Spin+Lounge Blog - How Portland Does Branding Spin Lounge has a cafe that serves coffee, pastries and nibbles. There are Happy Hour specials too. https://www.lilaandcompany.com/blog/2016/2/24/being-messy-with-creativity monthly 0.5 2017-08-12 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1456329751493-ZTIUUIXNEVOGS7QQHVVT/Messy+with+creativity Blog - Being Messy with Creativity https://www.lilaandcompany.com/blog/2016/1/20/10-tips-to-conducting-ethnographies monthly 0.5 2017-03-08 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1453332484956-LTXUDFVFPYDT8OQVKNGM/image-asset.jpeg Blog - 10 Tips to Conducting Ethnographies https://www.lilaandcompany.com/blog/2015/12/1/developing-a-brand-positioning-statement monthly 0.5 2019-11-30 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1449075982249-1S3ZZI64Z8M92VGULAAY/Brand+positioning Blog - Developing a brand positioning statement https://www.lilaandcompany.com/blog/2015/9/9/hello-marketers-what-brands-can-learn-from-hello-kitty monthly 0.5 2017-03-08 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1446047831069-HF0C33D5IAJGBRQS6PUK/Hello+Kitty Blog - Hello Marketers: What Brands can Learn from Hello Kitty https://www.lilaandcompany.com/blog/2016/6/30/how-to-write-a-great-consumer-sketch monthly 0.5 2018-03-13 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1467293148572-1AM3Z6MHJ00OYUB39OO5/image-asset.jpeg Blog - How To Write A Great Consumer Sketch https://www.lilaandcompany.com/blog/2016/3/3/when-brands-take-on-social-causes monthly 0.5 2016-03-03 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1457028840504-SSNYMUD836EB09YJZXQM/image-asset.jpeg Blog - When Brands Take On Social Causes https://www.lilaandcompany.com/blog/2016/1/5/jump-start-your-creativity monthly 0.5 2016-01-06 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1452057211038-QOFBVDHCPIYL3P6P3F3O/Jump+Start Blog - Jump Start Your Creativity https://www.lilaandcompany.com/blog/2015/12/3/are-brands-finally-getting-the-meaning-of-family monthly 0.5 2021-06-22 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1449680599559-5YBXIGZ2RJIQSKVFSECR/image-asset.jpeg Blog - Are Brands Finally Getting the Meaning of Family? https://www.lilaandcompany.com/blog/2015/9/2/the-10-biggest-differences-between-portland-and-nyc monthly 0.5 2018-12-01 https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1445399261710-W2IMM6S5AXYD7G3XL8OA/Blue+Star+Closed+Sign Blog - The 10 Biggest Differences Between Portland and NYC Blue Star's closed sign caught my attention. 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With insights from research, we created innovation platforms that we used in a brainstorming session. In our session, we crafted unique pet food products, using an illustrator to help visualize ideas on the spot. The, we wrote new product concepts for our top ideas to test with consumers. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/5d1791ad-e275-4530-9c31-54b6d8352cb0/pexels-fauxels-3183188.jpg Services - Writing Great Innovation Concepts Lila & Company teaches this writing skills course to help marketers write strong new product concepts. This customized day-long workshop uses teaching modules on the innovation process, consumer insights, positioning area development, positioning briefs and writing great concepts. Real-world company innovation challenges form the basis of team-based experiential exercises integrated with the teaching modules. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1602985996715-G2WJ31A3M34GQ0RG9NUD/eye-for-ebony-vYpbBtkDhNE-unsplash.jpg Services - Repositioning a Hair Care Brand A major haircare brand for African-American women was looking to explore different ways to reposition the brand for growth. After a deep dive with consumers and stylists, the brand was ready to develop an articulation of what their brand means. Utilizing insights from research, an overview of their business, a look at inspiring brands and a competitive review – the team co-created the positioning for the brand. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1602986558458-G4SKT0N7JNXO0LV83ADJ/grace-ho-5f0QAmE7I3Q-unsplash.jpg Services - Creating New Product Ideas for a Leading Baking Brand Lila & Company worked with a beloved baking brand to develop a range of innovation ideas for a new platform in healthy indulgence through portion control. We conducted groups to understand the intersection of opportunities in health and indulgence, and developed a pipeline of creative platforms that leverage insights into healthy treat occasions. Our new product ideas ranged from breakfast ideas to better-for-you indulgent items. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/60a9f42b-253d-4091-96cf-49e301054f86/matus-gocman-738bgHCpLAw-unsplash.jpg Services - How to Develop a Brand Blueprint In this branding 101 session, we teach participants the fundamentals of branding. Topics covered include identifying the target consumer, uncovering consumer insights and articulating a brand positioning. This course has been presented as a seminar and as a workshop whereby clients apply the learnings to their own branding challenges. https://images.squarespace-cdn.com/content/v1/5553a76de4b08c48736cc4fd/1602986153863-2HBHOOOQ9VQ3ANCVH601/Rezip+Brand Services - Articulating a Vision for an Eco Brand A mission-driven firm that created environmentally-friendly bags didn't know what they stood for as a brand. 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